{"__v":4,"_id":"55ee660b51ee721700b31575","category":{"__v":3,"_id":"55e680efde6fef23009480db","pages":["55ee660b51ee721700b31575","55ee661a1452cd0d009e5f96","561c4b191529740d00a70dd1"],"project":"55e67aaa9cc7c62b00c4a1ea","version":"55e67aab9cc7c62b00c4a1ed","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-02T04:54:07.577Z","from_sync":false,"order":3,"slug":"messaging-your-users","title":"Messaging your users"},"parentDoc":null,"project":"55e67aaa9cc7c62b00c4a1ea","user":"55d2bd8e2463351700f67dd7","version":{"__v":10,"_id":"55e67aab9cc7c62b00c4a1ed","project":"55e67aaa9cc7c62b00c4a1ea","createdAt":"2015-09-02T04:27:23.612Z","releaseDate":"2015-09-02T04:27:23.612Z","categories":["55e67aac9cc7c62b00c4a1ee","55e67b5556007d23005fee7d","55e67b5dde6fef23009480ca","55e680efde6fef23009480db","55e6829485a9741900314e99","561c61b4ad272c0d00a892df","586c014c0abf1d0f000d04d4","58991d2ad207df0f0002186b","589b8e1fdbb7cd190026732c","58b8ca5e3265d70f001788d4"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-09-08T04:37:31.334Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":0,"body":"# Using Audience Builder\n\nMost of the time, you'll be creating Audiences with Audience Builder, which allows a very simple way to create complex selections from people in your app. \n\nInside, you can choose from a combination of User Attributes, Events and Location Data. On the righthand side, a summary and an estimate of the number of users that will be in that audience. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/xQ5QE6XhStaxzue0PBJD_Screen%20Shot%202015-10-13%20at%2012.08.59%20pm.png\",\n        \"Screen Shot 2015-10-13 at 12.08.59 pm.png\",\n        \"2176\",\n        \"1168\",\n        \"\",\n        \"\"\n      ],\n      \"caption\": \"Example of a combination of many attributes forming an audience\"\n    }\n  ]\n}\n[/block]\n# On the Fly\n\nThe [Notifications API](doc:notifications) allows you to create on-the-fly audiences (in other words, audiences that are not defined in Audience Builder) when sending a notification. These audiences are transient and don't persist between requests. To learn more, see the examples in the [Notifications API](doc:notifications) reference.","excerpt":"Segment your users into Audiences for sending targeted messages","slug":"create-an-audience-segment","type":"basic","title":"Create an Audience Segment"}

Create an Audience Segment

Segment your users into Audiences for sending targeted messages

# Using Audience Builder Most of the time, you'll be creating Audiences with Audience Builder, which allows a very simple way to create complex selections from people in your app. Inside, you can choose from a combination of User Attributes, Events and Location Data. On the righthand side, a summary and an estimate of the number of users that will be in that audience. [block:image] { "images": [ { "image": [ "https://files.readme.io/xQ5QE6XhStaxzue0PBJD_Screen%20Shot%202015-10-13%20at%2012.08.59%20pm.png", "Screen Shot 2015-10-13 at 12.08.59 pm.png", "2176", "1168", "", "" ], "caption": "Example of a combination of many attributes forming an audience" } ] } [/block] # On the Fly The [Notifications API](doc:notifications) allows you to create on-the-fly audiences (in other words, audiences that are not defined in Audience Builder) when sending a notification. These audiences are transient and don't persist between requests. To learn more, see the examples in the [Notifications API](doc:notifications) reference.