Marigold is a mobile marketing automation platform that drives user engagement and customer conversions. It provides marketers the powerful tools they need to segment, target, personalize and automate sophisticated messaging campaigns, and convert mobile users into long term customers.

The Marigold platform has three components

Mobile SDK

The Marigold SDK is integrated into your mobile app, and connects with our automation platform to gather insights and show personalised messages to each user. To get started integrating the sdk, view the SDK integration documentation.

Web Interface

The web interface is the center of the Marigold platform and gives marketers the ability to create audiences, set up messaging campaigns, and view performance analytics. Developers also use the web interface to manage and modify application settings.

Server API

Marigold's RESTful API is a way for developers to connect your system to ours. It is useful if you want to programatically send messages to users, Connect your CRM to Sailthru Mobile, or Export analytics and user data out of the platform. View the API Getting Started guide.

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Note

This documentation assumes you have access to the Marigold platform. If you do not have access to the platform, ask your account manager to grant you access, or request a demo.