{"__v":140,"_id":"55e67aae9cc7c62b00c4a1f0","category":{"__v":3,"_id":"55e67aac9cc7c62b00c4a1ee","pages":["55e67aae9cc7c62b00c4a1f0","55e67bfd9cc7c62b00c4a1f5","55ecd59b54a67b1700edcf3c"],"project":"55e67aaa9cc7c62b00c4a1ea","version":"55e67aab9cc7c62b00c4a1ed","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-09-02T04:27:24.277Z","from_sync":false,"order":0,"slug":"getting-started","title":"Getting started"},"parentDoc":null,"project":"55e67aaa9cc7c62b00c4a1ea","user":"55d2bd8e2463351700f67dd7","version":{"__v":10,"_id":"55e67aab9cc7c62b00c4a1ed","project":"55e67aaa9cc7c62b00c4a1ea","createdAt":"2015-09-02T04:27:23.612Z","releaseDate":"2015-09-02T04:27:23.612Z","categories":["55e67aac9cc7c62b00c4a1ee","55e67b5556007d23005fee7d","55e67b5dde6fef23009480ca","55e680efde6fef23009480db","55e6829485a9741900314e99","561c61b4ad272c0d00a892df","586c014c0abf1d0f000d04d4","58991d2ad207df0f0002186b","589b8e1fdbb7cd190026732c","58b8ca5e3265d70f001788d4"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-09-02T04:27:26.377Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":0,"body":"Carnival is a mobile marketing automation platform that drives user engagement and customer conversions. It provides marketers the powerful tools they need to segment, target, personalize and automate sophisticated messaging campaigns, and convert mobile users into long term customers.\n\n### The Carnival platform has three components\n[block:html]\n{\n  \"html\": \"<div class=\\\"row platform-section\\\" >\\n  <div class=\\\"col-sm-4\\\">\\n    <img height=\\\"120px\\\" width=\\\"120px\\\" src=\\\"https://files.readme.io/fL34bsOwRKF9zaBJO0uA_sdk-icon.png\\\">\\n    <div class=\\\"description\\\">\\n      <h3>Mobile SDK</h3> \\n      The Carnival Mobile SDK is integrated into your mobile app, and connects with our automation platform to gather insights and show personalised messages to each user. To get started integrating the sdk, view the <a href=\\\"http://docs.carnival.io/docs/sdk-integration\\\">SDK integration documentation.</a>\\n    </div>\\n  </div>\\n  \\n  <div class=\\\"col-sm-4\\\">\\n  \\t<img height=\\\"120px\\\" width=\\\"120px\\\" src=\\\"https://files.readme.io/npHrTYdcRL6jAPGM3RjF_platform-icon.png\\\">\\n  \\t<div class=\\\"description\\\">\\n<h3>Web Interface</h3>  The web interface in the center of the Carnival platform and gives marketers the ability to create audiences, set up automated messaging campaigns, and view detailed customer analytics. Developers also use the web interface to manage and modify application settings. Read more about our <a href=\\\"platform-features\\\">platform features.</a>\\n  \\t</div>\\n  </div>\\n  \\n  <div class=\\\"col-sm-4\\\">\\n  \\t<img height=\\\"120px\\\" width=\\\"120px\\\" src=\\\"https://files.readme.io/gZBgACFZRsqzdyHtggCA_rest-icon.png\\\">\\n  \\t<div class=\\\"description\\\">\\n<h3>Server API</h3>\\n    Carnivals RESTful API is a way for developers to connect your system to ours. It is useful if you want to programatically send messages to users, Connect your CRM to Carnival, or Export analytics and user data out of the platform. View the <a href=\\\"api-getting-started\\\">API Getting Started</a> guide.\\n  \\t</div>\\n  </div>\\n  \\n</div>\\n\\n<style>\\n  \\n  .platform-section a {\\n    font-weight:700;\\n  }\\n  .platform-section img {\\n    width:120px;\\n    height:120px;\\n    margin-top:20px;\\n  }\\n</style>\"\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"Note\",\n  \"body\": \"This documentation assumes you have access to the Carnival platform. If you do not have access to the platform, ask your account manager to grant you access, or [request a demo](http://carnival.io/contact#contact-form).\"\n}\n[/block]","excerpt":"","slug":"getting-started","type":"basic","title":"Overview"}
Carnival is a mobile marketing automation platform that drives user engagement and customer conversions. It provides marketers the powerful tools they need to segment, target, personalize and automate sophisticated messaging campaigns, and convert mobile users into long term customers. ### The Carnival platform has three components [block:html] { "html": "<div class=\"row platform-section\" >\n <div class=\"col-sm-4\">\n <img height=\"120px\" width=\"120px\" src=\"https://files.readme.io/fL34bsOwRKF9zaBJO0uA_sdk-icon.png\">\n <div class=\"description\">\n <h3>Mobile SDK</h3> \n The Carnival Mobile SDK is integrated into your mobile app, and connects with our automation platform to gather insights and show personalised messages to each user. To get started integrating the sdk, view the <a href=\"http://docs.carnival.io/docs/sdk-integration\">SDK integration documentation.</a>\n </div>\n </div>\n \n <div class=\"col-sm-4\">\n \t<img height=\"120px\" width=\"120px\" src=\"https://files.readme.io/npHrTYdcRL6jAPGM3RjF_platform-icon.png\">\n \t<div class=\"description\">\n<h3>Web Interface</h3> The web interface in the center of the Carnival platform and gives marketers the ability to create audiences, set up automated messaging campaigns, and view detailed customer analytics. Developers also use the web interface to manage and modify application settings. Read more about our <a href=\"platform-features\">platform features.</a>\n \t</div>\n </div>\n \n <div class=\"col-sm-4\">\n \t<img height=\"120px\" width=\"120px\" src=\"https://files.readme.io/gZBgACFZRsqzdyHtggCA_rest-icon.png\">\n \t<div class=\"description\">\n<h3>Server API</h3>\n Carnivals RESTful API is a way for developers to connect your system to ours. It is useful if you want to programatically send messages to users, Connect your CRM to Carnival, or Export analytics and user data out of the platform. View the <a href=\"api-getting-started\">API Getting Started</a> guide.\n \t</div>\n </div>\n \n</div>\n\n<style>\n \n .platform-section a {\n font-weight:700;\n }\n .platform-section img {\n width:120px;\n height:120px;\n margin-top:20px;\n }\n</style>" } [/block] [block:callout] { "type": "info", "title": "Note", "body": "This documentation assumes you have access to the Carnival platform. If you do not have access to the platform, ask your account manager to grant you access, or [request a demo](http://carnival.io/contact#contact-form)." } [/block]